This article discusses and analyzes the wisdom in Islam tradition,the juridical implementation and the application of law on protecting theenvironment in Indonesia. The Islamic tradition emphasizes on man’ mainduty; serve the God by keep and protect His creature. The data are collectedby documentation method and they are read by historical analysisand transcendence-structuralism. This article shows that the environmentparadigm and ideology is based on affection principle (rah}mah). The loveto nature in Islamic tradition is brought into reality by harmonizingbehaviour (tawa>zun), between personal right and environment’s right. Manmay take advantages from the nature but in a good way. Muslims still on‘pseudo-love’ condition because they still give priority to themselves onobeying the law.