The Function and The Role of Public Relation in The Milenial Education Center
AbstractThe development of an educational institution is influenced by two factors, they are internal and external factors. The internal factor becomes the mainly attention as the first step to develop the institution to be more accountable institution and an idol in the public. one of the forgotten and neglected roles is its role as a public relation. One of the indicators of a successful public relation is the interest of the public to enter the institution. Otherwise, the unsuccessful public relation in the institution is that the public has the doubt, pessimism about the institution, which can decrease public interest and trust to the institution, and can cause the institution to come into bankrupcy. Developing the understanding about the vision and mission in an institution/school is an important part in public relation. It is necessary for the public to get some information easily and hoe the institution can raise public curiosity about the institution sp that they . they will follows the aim of the institution. Furthermore, in this milleneal era, in which the development of technology is widely spread, the information is easily accessible so that the public relation has a wider role to give the data or information efficiently and effectively. In addition, a public relation has to fulfill the function of the public relation and the management. They are the function as a research planning, coordinating, participation and advisory. The activity of the public relation is the researching facts or fact finding, planning, communication or evaluating. Finally, the public relation has to reflect to become a mutual way of relationship, and it can also build a good relation between two profitable sides and giving feedback to the institution or the public.
Adnan, H., & Anggara, H. C. (1996). Prinsip-Prinsip Humas. Surabaya: Usaha Nasional.
Anggoro, M. L. (2002). Teori dan Profesi Kehumasan Serta Aplikasinya di Indonesia. Jakarta: Bumi Aksara.
Danandjaja. (2011). Role of Public Relations in the Company. Yogyakarta: Graha Ilmu.
Effendy, O. U. (1993). Human Relations dan Public Relations. Bandung: Mandar Maju.
Effendy, O. U. (2000). Communication and Practice. Bandung: PT. Teenager Rosdakarya.
Kadir, A. (2003). Pengenalan Sistem Informasi. Yogyakarta: Andi.
Kusumastuti, F. (2002). Public Relations Basics. Jakarta: Ghalia Indonesia.
McLennan, A., & Howell, G. (2010). Social Network and The Challenges for Public Relations. Asia Pacific Public Relations Journal, 11-19.
Mukarom, Z., & Laksana, M. W. (2015). Manajemen Public Relations. Bandung: CV. Pustaka Setia.
Mulyasa, E. (2004). School Based Management. Bandung: Rosda Karya.
Nasution, Z. (2006). Manajemen Humas di Lembaga Pendidikan: Konsep, Fenomea dan Aplikasinya. Malang: UMM Press.
Pienrasmi, H. (2015). Pemanfaatan Social Media oleh Praktisi Public Relations di Yogyakarta. Jurnal Komunikasi.
Prayudi. (2008). Manajemen Isu Pendekatan Public Relations. Yogyakarta: Pustaka Adipura.
Rahmat, A. (2016). School Public Relations Management. Yogyakarta: Media Academy.
Ruslan, R. (1991). Kiat dan Strategi Kampanye Public Relation. Jakarta: Raja Grafindo.
Solis, B., & Breakenridge, D. (2009). Putting The Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR. USA: Pearson Education.
Sutisno, O. (1986). Administrasi Pendidikan. Bandung: Angkasa.
Tim Pengembang MKDK IKIP Semarang. (1991). Administrasi Pendidikan. Semarang: IKIP Semarang Press.
Turistiati, A. (2016). Intercultural Communication Competence: Its Importance to Adaptation Strategy towards People With Different Cultural Background. Ijtimā’iyya: Journal of Muslim Society Research, 1(1), 63-78. https://doi.org/https://doi.org/10.24090/ijtimaiyya.v1i1.927
Utari, R., & Prasojo, L. D. (2008). Pemanfaatan SIM pada Manajemen Hubungan Sekolah dengan Masyarakat di Kota Yogyakarta. Yogyakarta: Universitas Negeri Yogyakarta.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.