Abstract: This literary sociology study has the goal of describing the consumer culture contained in novel “Napoli: Ketika Jatuh di Pelukanmu (When Falling in your arms) by Riskaninda Maharani. The object of this study are the kind of object of consumption in the novel “Napoli: Ketika Jatuh di Pelukanmu” Sociology approach of the literature by analyzing literary texts relating to consumer culture in the novel. Consumption of different types of objects such as architecture, fashion, food and beverage and body ideals that made a lot of consumer culture in the novel.
Keywords: Consumer Culture, Novel, Literature Sociology