ANALISIS STRATEGI INTEGRATED MARKETING COMMUNICATION DALAM PENERIMAAN PESERTA DIDIK BARU DI LEMBAGA PENDIDIKAN

Kuswantoro Kuswantoro

Abstract


Educational institutions in general public schools rarely use marketing strategies in getting new students. This is due to one of them because the public school when the acceptance of new learners have been flooded with new prospective students, but different things happen in the average of private schools. The purpose of this paper is to examine how Integrated Marketing Communication (IMC) which consists of advertising, sales promotion, public relations & publicity and direct marketing, of New Student Admissions (PPDB) in private schools, especially the newly established private schools. Due to the reality in society many public perceptions that private schools are less interested in society because they think that private schools do not have good quality compared to state schools. For that it needs new breakthroughs to increase the number of new learners in accordance with the target expected by the educational institution is through Integrated Marketing Communication (IMC).


Keywords


Integrated Marketing Communication (IMC), Penerimaan Peserta Didik Baru (PPDB), Lembaga Pendidikan

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DOI: http://dx.doi.org/10.24090/jk.v4i1.2016.pp19-39

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